2025 Share Your Smile Campaign Reaches Nearly 190,000

During Oral Health Month in June, America’s ToothFairy once again ignited a nationwide movement for oral health equity through the third annual Share Your Smile campaign. With support from Sun Life Dental and DentaQuest, the campaign offered free, downloadable resources to help providers and educators teach families about the importance of healthy smiles—and the barriers that still prevent millions from accessing dental care.

Thanks to the dedication of 306 oral health advocates, this year’s campaign reached an estimated 189,751 children and caregivers with engaging, evidence-based oral health education. Advocates used the resources in classrooms, clinics, public libraries, summer programs, and outreach events across 44 states and several countries, including Canada, the United Kingdom, and India.

Wide-Ranging Participation Across Sectors

Participation spanned a diverse range of sectors:

• Schools and school nurses
• Public health departments in states like Arkansas, North Dakota, and Pennsylvania
• Health systems
• Youth-serving nonprofits including Boys & Girls Clubs
• Dental professionals and educators from colleges and clinics
• Volunteers and individuals, many of whom used personal networks to spread awareness
  
  

In total, 409 organizations accessed the free Share Your Smile social media toolkit, multiplying the campaign’s reach by sharing educational content across social platforms. These included local dental offices, regional nonprofits, health coalitions, and corporate partners—each contributing to a ripple effect of oral health advocacy.

Beyond a Campaign—A Movement

Since its launch in 2023, the Share Your Smile campaign has:

• Reached nearly 400,000 children and caregivers
• Provided tools for advocates in 11 countries
• Inspired youth to consider careers in dentistry through educational materials
• Highlighted the critical link between oral health and overall health
  
  

“Every child deserves a healthy smile,” said Jill Malmgren, Executive Director of America’s ToothFairy. “This campaign empowers educators, health advocates, and parents with tools to break the cycle of poor oral health—especially in communities where care is hard to access.”

Special Thanks to Our Sponsors

We are grateful for the continued support of Sun Life Dental and DentaQuest, whose sponsorship made this campaign possible.

Educational materials remain availablethroughout the summer for use at camps, back-to-school events, and community clinics. To access them or get involved in next year’s campaign, visit ShareYourSmileCampaign.org.