CHARLOTTE, NC (January 15, 2026) — America’s ToothFairy today announced an expanded 2026 partnership with P&G, naming Crest and Oral-B as a MajorPartner in the organization’s mission to increase access to oral health education and preventive care across the United States.

The collaboration builds on several years of successful joint initiatives and significant product contributions that have strengthened America’s ToothFairy’s nationwide network of nonprofit clinics, schools, and community organizations.

In recent months, Crest and Oral-B provided large-scale shipments of toothpaste, toothbrushes, flossers, and other oral hygiene items that were distributed to:

• Safety-net dental clinics within the Dental Resource Program of America’s ToothFairy,
• Youth and mentoring organizations,
• Churches and crisis assistance organizations,
• Community service organizations,
• Early learning centers and public schools, and
• Public libraries implementing oral health education activities.

Specific partners that received Crest and Oral-B products to support their outreach programs included Communities in Schools (Fort Worth, TX), the Boys & Girls Club Health & Dental Service Center (Salem, OR), and Catholic Charities of South Carolina (Charleston, SC), among others. The products have already supported thousands of families through oral health education kits and community-based hygiene distribution programs.

“Crest and Oral-B have been an essential partner in our efforts to ensure every patient has the tools and knowledge they need to maintain a healthy smile,” said Jill Malmgren, executive director of America’s ToothFairy. “Their commitment to expanding access to oral hygiene products and education directly strengthens the capacity of our nonprofit partners and helps those who face the greatest barriers to care.”

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The expanded 2026 partnership will include new joint initiatives designed to reach even more families in underserved communities. Additional details will be shared in the coming months as both organizations finalize programming and activation plans.

This announcement aligns with the mission of Crest and Oral-B’s Closing America’s Smile Gap campaign, which focuses on addressing the oral care inequity gap by:‍

• Improving access to dental care products and services,
• Educating families on healthy oral health habits, and
• Increasing representation within the dental profession through scholarship support for underserved students.

According to the campaign, Crest and Oral-B have already:

• Donated more than 2.5 million dental products to kids and families in need,
• Awarded over $500,000 in scholarships to underserved dental students,
• Hosted over 30 dental screening events reaching thousands of families,
• Created free oral health education materials for students and educators.

“At Crest and Oral-B, we believe every child in America deserves a happy, healthy smile,” said Benjamin Binot, Senior Vice President, Crest & Oral-B. “We are proud to deepen our partnership with America’s ToothFairy as we work together to address oral health inequities and bring essential products and education to the families who need them most.”

As 2026 unfolds, both organizations will share exciting opportunities for consumers and retailers to participate in Closing America’s Smile Gap, including ways to support product access and engage in community-based oral health initiatives.

Since 2006, America’s ToothFairy has provided its network of nonprofit dental clinics and community partners with more than $27 million in donated resources, helping more than 16 million children and caregivers access oral health education and preventive services.

To learn more about partnering with America’s ToothFairy to expand access to children’s oral health resources, contact Jill Malmgren at jmalmgren@ncohf.org.

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About Crest

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 65 years ago, it is estimated that Crest has helped prevent countless cavities in the United States.

About Oral-B

Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SKII, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.