America’s ToothFairy began our Smile Drive campaign in 2014 with two goals: raise awareness of our nation’s most common untreated disease–tooth decay; and engage community volunteers to collect toothbrushes, toothpaste, floss, and other oral care items for children in need. We are thrilled to announce that those caring volunteers and generous corporate donors have delivered–big time! In just six years, more than two million oral hygiene products have been distributed to help kids prevent the pain and embarrassment of tooth decay and keep their smiles healthy.
During the 2019 campaign, which began last July and ran through June, 96 Smile Drives were held in 27 states, collecting more than 51,500 oral care items. Volunteers distributed the donated items to organizations that serve children in need such as shelters, Title 1 schools, and Boys & Girls Clubs across the country.
In addition, generous dental corporations contributed toothbrushes and other preventive care products to the campaign to help reach this exciting milestone. We distributed the corporate donations to our Dental Resource Program member clinics that provide access to care and oral health education to kids in underserved communities.
Our 2020 campaign will officially begin in September with more fun and easy ways for Smile Drives to raise money to support the campaign. Our new text-to-give feature will provide donors with an additional way to help. For every dollar donated, three toothbrushes will be purchased. We also have exciting new contests to make holding a Smile Drive even more fun! (See below.)
You can make a difference in the lives of kids in need. Collect oral care products and teach your community about the importance of oral health and our mission to provide healthy smiles for every child! Register your Smile Drive today.
Best Text-to-Give Campaign (runs all year)
We’ll provide your unique text-to-give code. Run your campaign for as long as you like. The volunteer with the most donations by April 30th will win a $100 gift card.
September: Smile Drive Rivalry Challenge!
What’s a better way to kick-off our 2020 Smile Drive campaign than with a little competition between friends? (Or foes!) Challenge your rival to see who can collect the most oral care items during the month of September. Here are some examples:
Register your Smile Drive and let us know who you are challenging. We’ll acknowledge the winner on social media. The Smile Drive Rivalry that collects the most items overall will be named the Smile Drive Rivalry Champion and will receive a $100 gift card. Plus you can participate in our Best Rivalry Video Challenge for your chance to win a $100 gift card. (Video entries must be less than 2 minutes long and are due no later than September 30th.)
October: Best Smile Drive Mascot Photo
Get your favorite furry (or scaly or feathery) friend involved or dress up in a costume to promote your Smile Drive. Snap a photo and submit it with your report by October 31st to be entered to win a $100 gift card. Three finalists will be chosen and the winner will be determined by online voting.
November: Creative Food Bank Donation Photo Contest
Donate your Smile Drive collection to a food bank or pantry in time for Thanksgiving. Submit your donation photo with your report by November 30th for your chance to win a $100 gift card. Three finalists will be chosen and the winner will be determined by online voting.
February: Best Kids’ Smile Drive Video Contest
In honor of National Children’s Dental Health Month we’ve created this contest for kids only! Submit your video of kids helping kids by running their own Smile Drive. Be creative! We want to see how kids do Smile Drives even better than adults! “Kids” are anyone under the age of 18. Submissions must be received with a Smile Drive report before February 29th. Three finalists will be chosen and the winner will be determined by online voting. The winner will receive a $100 gift card.
March: Best Smile Drive Photo
This popular contest is back! Submit your best Smile Drive photo with your report before March 30 for your chance to win $100. Three finalists will be chosen and the winner will be determined by online voting. (Last year's winner is shown above.)
April: Most Creative Smile Drive
Did you come up with a creative way to raise funds to buy toothbrushes? Did your Smile Drive get coverage from your local news? Did you make up your own Smile Drive theme song? Whatever made your Smile Drive special–we want to hear about it! Include at least one photo or video when you submit your report and you might win a $100 gift card! The winner will be chosen by the ToothFairy herself!
You can enter any contest that has not passed its submission deadline once your Smile Drive is complete. Click here to register your Smile Drive for your chance to win!